I design user experiences for digital products and services— from vision to the last pixel. Berlin-based freelance lead designer with 10+ years of experience in building and improving products for B2C & B2B. 4+ years of hands-on design leadership.

Open for remote and on-site collaborations.

featured WORK (2022-2024)

 

MEDIUM articles

I occasionally write and share things that I’ve learned in product design on medium.com

On Collaboration

  • How to run a user journey design workshop — Click to read

  • Tidy workspace, tidy mind: how to optimize collaboration in Figma — Click to read

On design system

  • A visual study on systematizing content formats for mobile — Click to read

On personalisation / AI

  • Designing with data for a personalized experience — Click to read

  • Four principles for respectfully designing with user data — Click to read

INTERVIEWS & TALKS

PERSONAL SIDE PROJECTS

 

SELECTED WORK @ Zalando AS PRINCIPAL PRODUCT DESIGNER (2015-2022)

 

Selected WORK @ WPP DESIGN AGENCY ICONGROUP AS UX DESIGNER (2012-2015)

 

ARCHIVEs (2009 - 2015)

ORANGE TELECOM - SERVICE DESIGN PRINCIPLES →

Redesign the Orange Telecom digital products following their service design principles


BMW - CAR NAVIGATION EXPERIENCE DESIGN RESEARCH →

Big field research around navigation experience in car infotainment, design trends and competitors’ landscape.


RedBull - Beverage Meets Mobile Service Concept →

Design consulting on a service/platform idea that will retain current company's mobile service customers and acquire new ones from their beverage's consumers.


Volkswagen - Mirrorlink Connected App Concept →

"Mirrorlink” connected app concept design to improve efficiency while driving.


LG ELECTRONICS - "2inCH & "1.52INCH MOBILE DEVICES Design Research →

When smartphones were just about to boom, I led a big user research project to validate the redesigned UI for small screen devices and improve UX based on the user insights.

About Me How I work →