Project goal
Large-scale, high-impact, cross-team initiatives to enable Zalando to become a fashion platform (B2C-focused) through a scalable solution for all the fashion content and products across WEB & APP.
INDUSTRY \ CLIENT
E-commerce \ Zalando
Role
Principal product designer. I led teams of designers and projects in order to establish a solid design system.
Design Process
Case study only available upon request.
Between 2018 - 2020, I worked on a strategic project aimed at creating a scalable experience across the mobile & web platforms of the Zalando store with cross-disciplinary teams.
As a result, a solid design system was born to support the efficient scaling of brands and content. Throughout the initiatives, I had both vertical and horizontal involvement as a Principal Designer. I led a team of 3-4 designers to execute the design system for the Zalando B2C platforms (WEB & APP).
You can see some work examples below and read my related insights on systematizing visual content for small screens and scale consistently across mobile platforms.
Building a mobile-optimized design system for your visual content
![36.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670009347-YJKJRA70ZNZT4GF4HMJR/36.jpg)
![40.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670012429-M4KKTPAWKW5AMVRSUC7T/40.jpg)
![37.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670009114-NH5ZBRHUMHKTWCD6FT8W/37.jpg)
![Screenshot 2022-09-08 at 22.49.06.png](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670167789-IQ7BU42ATEMUW04C1WA0/Screenshot+2022-09-08+at+22.49.06.png)
![65.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670374371-NRASVK0BFQ54F2KLO7PF/65.jpg)
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![42.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670013869-YQ8N7TQ83OCVC79MUW8C/42.jpg)
![38.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670010911-ZK9PHLG5MXGU7LY1QB6S/38.jpg)
![39.jpg](https://images.squarespace-cdn.com/content/v1/5370e0e4e4b000761fd098e2/1662670011294-SLLNM6WDCSCRT6S40AG0/39.jpg)