Project goal
Large-scale, high-impact, cross-team initiatives to enable Zalando to become a fashion platform (B2C-focused) through a scalable solution for all the fashion content and products across WEB & APP.
INDUSTRY \ CLIENT
E-commerce \ Zalando
Role
Principal product designer. I led teams of designers and projects in order to establish a solid design system.
Design Process
Case study only available upon request.
Between 2018 - 2020, I worked on a strategic project aimed at creating a scalable experience across the mobile & web platforms of the Zalando store with cross-disciplinary teams.
As a result, a solid design system was born to support the efficient scaling of brands and content. Throughout the initiatives, I had both vertical and horizontal involvement as a Principal Designer. I led a team of 3-4 designers to execute the design system for the Zalando B2C platforms (WEB & APP).
You can see some work examples below and read my related insights on systematizing visual content for small screens and scale consistently across mobile platforms.
Building a mobile-optimized design system for your visual content
