project goal

Design an app-connected service that connects mobile/non-mobile customers with brands' services 

INDUSTRY \ CLIENT

Beverages \ Red Bull

Role 

consulting, service concept

Design Process

Designing a service/platform idea that will retain current company's mobile service customers and acquire new ones (eventually from their beverage's consumers). It was a consulting / service design concept project.

Phase 1

An analysis was made in order to understand  what are the current key "touchpoint" moments when customers (mobile/or non-mobile) get the chance to be in touch with the  brands' wide range of products/and services (eventually beverages)

Phase 2

Designing a service/platform idea that would drive constant engagement was major challenge. I looked into different strategies that drive engagement.  

All this in mind, an initial service proposition was made using high level user journeys.  A combination of external incentives, social engagement, gamification mechanics were considered for driving engagement. 

Each journey is illustrated with 3 key "touchpoint" moments of non-mobile/mobile customers. 

Phase 3

Mechanics of the model are further specified to show how they could work from that moment user is aware of such brand's service, is engaging with it until he gets benefits.... 

And product sketches made to illustrate how it could look if it would be a mobile app.