project goal
Project sponsored by Zalando to design a visionary real-life demo prototype showing the full potential of a mobile fashion experience.
INDUSTRY \ CLIENT
E-commerce \ Zalando
role
2 weeks project with 2 Android engineers and 2 designers including myself. My role was to:
work on the whole concept based on the company’s vision & expectations
collaborate with the visual designer on the final UI design
define detail specs for engineers to build the live demo prototype.
DESIGN PROCESS
Re-imagining the fashion mobile experience. What if it would only consist of a fashion feed? When this fashion feed meets mobile, how could it look like? what could it be?
A whole new product is re-imagined with fashion content that would be shown dynamically based on your location, time in a day, specific moments in a year and friends' activities . A kind of like the "Google now" but for fashion.
team setup
4 people were involved in this project with 2 designers including myself & 2 developers from Android. We were 2 designers to work on the whole product concept as well as final design in alignment with the company’s vision and expectations.
A real-life demo app was built to showcase the vision to the organization. You can view the demo app here.
PHASE 1 - High level product concept design
PHASE 2 - CONCEPT DIRECTION & RESEARCH
PHASE 3 - INTERFACE DESIGN ITERATIONS
PHASE 4 - FINAL DESIGN
FINAL SHOWCASE APP
Beacon technology was used to showcase the demo vision app. You can view it here.
